Digital marketing uses online channels like search engines, social media, email, and websites to engage customers and promote brands, products, or services. The goal is to drive online sales and build customer relationships. Mastering these channels and adapting strategies to meet client needs are core aspects of the course. Digital Marketing focuses on effectively connecting with target audiences through multiple digital channels to engage and convert them into paying customers. Completing the course earns participants a Digital Marketing certification, preparing them to create and manage marketing strategies for business websites.
Diploma In Digital Marketing
Program Highlights
- Familiarize yourself with major social media platforms like Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, blogs, and YouTube.
- Develop content strategies and social media marketing plans tailored to each platform.
- Create engaging and shareable content that resonates with your audience.
- Optimize media allocation and budget using marketing technology solutions.
- Understand search engine operations and algorithms.
- Implement on-page and off-page SEO tactics to enhance web visibility.
- Utilize SEM tools to create compelling ads and target specific audiences.
- Gain practical expertise in Google Ads through hands-on learning.
- Analyze website, search, social media, and email analytics to derive performance insights.
Top Skills You will learn
Skills and Importance of Digital Marketing
- Digital marketing techniques encompass SEO, PPC advertising, social media marketing, content marketing, email marketing, and influencer marketing.
- The integration of digital technologies has made digital marketing a crucial component of effective marketing strategies.
- Consumers increasingly rely on digital devices to research products and complete online purchases, highlighting the significance of digital marketing in reaching and engaging with them effectively.
"Elevate Your Marketing Skills by keeping up with the new
trends and technology - Enroll in Our Digital Marketing Course Now!"
Digital Marketing Courses in Pune : UG / PG Courses
Course/Module : 10- Digital Marketing
Duration : 1 year
Detailed Syllabus: ( session plan )
How have digital technologies transformed marketing? |
Digital marketing and multichannel marketing |
Introduction to digital marketing strategy and digital marketing communications |
Situation analysis for digital marketing |
Concept of customer journeys |
Understand consumer choice and digital influence |
Consumer transactions |
Online consumer behavior and implications for marketing |
Impact of Competitors, Suppliers, Online marketing intermediaries, Portals, New channel structures, Business models for e-commerce |
The rate of environmental change, Economic forces, Political forces, Legal forces, Social forces |
Digital marketing strategy as a channel marketing strategy |
How to structure a digital marketing strategy |
Strategy formulation for digital marketing |
Assessing opportunities and threats |
What is the marketing mix? |
Digital marketing in practice |
Product, Price, Place, Promotion People, process and physical evidence |
From e-CRM to social CRM |
Marketing applications of e-CRM |
CRM technologies and data |
Customer lifecycle management |
Permission marketing |
Personalization and mass customization |
Recency–frequency–monetary value (RFM) analysis |
The ‘Big Data’ concept |
Product recommendations and propensity modelling |
Applying virtual communities and social networks for CRM |
Marketing to consumers using independent social networks |
Creating effective digital experiences |
Planning website design and redesign projects |
Designing the user experience |
Site navigation schemes |
Criteria for selecting a content management system |
Testing the experience |
Online retail merchandising |
The characteristics of digital media Steps in Digital Marketing |
Step 1. Goal setting and tracking for interactive marketing communications |
Step 2. Campaign insight |
Step 3. Segmentation and targeting |
Step 4. Offer, message development and creative |
Step 5. Budgeting and selecting the digital media mix |
Planning integrated marketing communications |
Search engine marketing |
What is SEO? |
Online public relations |
Affiliate marketing |
Online sponsorship |
Interactive display advertising |
What is display advertising? |
What is email marketing? |
Social media and viral marketing |
Viral marketing |
Performance management for digital channels |
Customer experience and content management process |
How often should content be updated? |
Responsibilities for customer experience and site management |
The consumer perspective: online consumer behavior |
Who are the online customers? |
Online retail formats and strategic approaches |
Implications for e-retail marketing strategy |
Types of B2B organisational marketing and trading environments |
B2B e-marketplaces |
How digital technologies can support B2B marketing |
How organisations make efficiency gains |