Luxury Brand Management

The goal of premium luxury brand management is to keep producing unforgettable moments. Many businesses are looking for graduates with innovation and creativity as well as media, product design, brand experience, and service development skills. The development of marketing plans for a luxury brand is the responsibility of a luxury brand manager. To maintain a brand’s reputation, luxury brand managers collaborate closely with groups that include marketing professionals, product developers, researchers, and creative firms. 

Luxury brand management (LBM) is an all-encompassing method for comprehending market dynamics. Utilizing market research to track customer behavior trends and utilizing this data to strategically place, price, and promote products so as to maintain and grow the customer base. In addition, the process entails taking steps to ensure the brand’s continuous improvement and not just meeting, but exceeding customer expectations. These are two of the most important aspects of the procedure. Therefore, it is unsurprising that courses in luxury brand management are among the most renowned, respected, and in-demand courses in the world.

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Career Paths

  • Fashion Designer
  • Retail Buyer
  • Retail Manager
  • Fashion Stylist
  • Textile Designer
  • Personal Shopper
  • Designer/Assistant Designer
  • Pattern Designer
  • Fashion Illustrator
  • Fashion Entrepreneur
  • Costume designer
  • Fashion consultant
  • Personal stylist
  • Fashion coordinator
  • Trend forecaster
  • Fashion Blogger
  • Visual Merchandiser
  • Brand Consultant
  • Accessory Designer
  • Assistant Buyer
  • Fashion Buyer
  • Fashion Merchandiser
  • Fashion House Agent
  • Production Quality Analyst
  • Fashion show coordinator
  • Fashion Show organizer

Roles and Responsibilities

  • The marketing of a single product or a collection of items and services is overseen by a luxury brand manager who also manages the entire creative process.
  • Observes the most recent market trends and investigates potential positioning opportunities for a brand.
  • In order to assist actions that ensure a strategic perspective of the business and investigate potential future markets, the luxury brand manager coordinates with multiple departments including finance, marketing, and R&D.
  • They consider concepts for prospective releases, including fonts, colours, sizes, and forms.
  • The brand’s statements and visual elements adhere to the legal and compliance requirements that it has established.
  • Luxury brand managers give responses to the consumers and then develop fresh marketing methods that appeal to consumers’ senses.

"Manage Prestigious Brands with Confidence - Enroll in Our Luxury
Brand Management Course Now!"

About the Brand

International School of Design has established itself in arts, design and media education over the last 8 years. With a forward-thinking approach and innumerable foreign collaborations, INSD has successfully carved out a niche for itself. From over 55 city centre campuses across the nation that boast cutting-edge facilities, to well-thought pedagogies, we’re a national award winning institution.

Learning Outcomes

luxury brand management
The right road map to launching yourself in the luxury industry.
luxury brand management
Decode strategies and practices employed successfully by leaders in the luxury industry.
luxury brand management
By being privy to these codes, our students reduce their risk of failure and stand to gain an edge over their competitors.
luxury brand management
The skill sets and knowledge required for professionals to excel in the luxury industry.
luxury brand management

Course Description

By placing students in the center of challenging situations, the goal is to demonstrate to them how a luxury firm is founded at the ground level. The curriculum is created in such a way that it offers insight into all of the various business verticals, including branding and marketing, sales and finance, research and development, and design thinking and innovation. The curriculum will be based on current real-world case studies, and it will be taught by professionals in the field. Each class activity will bring students one step closer to creating the ultimate Capstone project in the online course, which will include immersive eLearning simulations.

Why Should I Join INSD

What separates a great course from a good course? It should be industry oriented. Course curation using a holistic approach and real-life luxury case studies. Taught by MBAs in Luxury. Top Indian luxury brands in each sector being part of the panel. At INSD, you get all this and more. With the attention of the world turning towards countries in Asia, INSD is uniquely positioned to impart first-hand knowledge regarding the rapidly proliferating Asian and Indian luxury markets. The Indian luxury industry is looking hot and we have tailor-made a module on it to give you an advantage. You might ask what differentiates the Indian market from the rest? The Indian luxury market is inimitably different from the western worlds and you will need comparatively different strategies to succeed here.Our coursework is curated by professors from leading colleges around the world and established individuals within the luxury industry. In step with global standards, our coursework is a mix of lectures, seminars, field projects and factory visits. On completing your course from INSD, you will stand qualified for global movement and placements. In spite of burgeoning demand for luxury management courses in India, we found few colleges offering high-calibre pedagogy. This challenge left students with little option than to travel abroad. At INSD, we are bridging the gap with our Masters in Luxury Brand
Management course.A challenge facing the Indian luxury industry is a lack of qualified individuals with a solid foundation in technical and managerial skills. At INSD, we see this as a opportunity for our students. Our coursework will equip you with the skills needed to carve a niche for yourself.

Modules & Flow of Programs

Luxury Global Trends
  • Sustainability
  • Trend Forecasting
  • Content Creation
Marketing & Management
  • Branding
  • Luxury Marketing
  • Consumer behavior
  • Management Skills
Luxury Brand Strategry
  • Business Planning
  • Macro Luxury
  • Micro Luxury
  • Online Luxury Strategy
Foundation of Luxury
  • Pillars of Luxury
  • History of luxury
  • Luxury Brands
  • Luxury Industries
  • Global luxury
  • Future of luxury
Luxury Retail & Digital Operations
  • Luxury Retail
  • Visual Merchandising
  • Buying and Merchandising
  • Digital operations
  • Distribution channels
Luxury Sales & Workshop
  • Brand Experience & Engagement
  • Communicating for impact
  • Art of selling luxury
  • Psychology trigger for selling
  • Grooming
  • Industrial workshop

Awards & Achievements

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