Diploma In Digital Marketing

Digital marketing is a form of marketing that uses digital channels, such as search engines, social media, email, and websites, to reach and engage with customers. The goal of digital marketing is to promote a brand, product, or service through these digital channels to drive online sales and build customer relationships. Understanding the above functions and using them according to your clientele is the basics of the following course. 

Digital marketing is currently the most effective and popular kind of marketing. It is all about connecting with clients through multiple digital channels, including as search engines, social media, and email. The Digital Marketing course material will ensure that you master the art of online marketing by contacting your target audiences more effectively and precisely through many digital channels in order to impress and engage them in order to convert them into paying customers. It allows you to create and manage marketing strategies for your business website. After finishing the digital marketing course, you will be awarded a Digital Marketing certification.

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Program Highlights

  • Recognize how search engines operate and their algorithms 
  • Learn how to use on-page and off-page Search Engine Optimization (SEO) tactics to improve your web visibility. 
  • Utilize Search Engine Marketing (SEM) tools to create compelling advertising and target the right consumers. 
  • Become an expert in the Google Ads platform by acquiring practical experience in a realistic setting. 
  • Provide performance insights by interpreting website analytics, search analytics, social media analytics, and email analytics
  • Familiarize yourself with the many social media sites, including Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, blogs, and YouTube 
  • Create a content strategy and social media marketing plan for each of the aforementioned platforms. 
  • Recognize the structure for producing material that is interesting, worthwhile, and shareable. 
  • Utilize marketing technology solutions to maximize your media mix and budget allocation.

Top Skills You will learn

digital marketing courses

Skills and Importance of Digital Marketing

  • Digital marketing techniques include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and influencer marketing. 
  • With the rise of digital technologies, digital marketing has become an important part of any successful marketing strategy, as more and more consumers use digital devices to research products and make purchases online.

"Elevate Your Marketing Skills by keeping up with the new
trends and technology - Enroll in Our Digital Marketing Course Now!"

Digital Marketing Courses in Pune : UG / PG Courses

Course/Module : 10- Digital Marketing
Duration : 1 year
Detailed Syllabus: ( session plan )

How have digital technologies transformed marketing?
Digital marketing and multichannel marketing
Introduction to digital marketing strategy and digital marketing communications

Awards & Achievements

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